Georgian Beverages Enter Israeli Market with 19 Medals

On December 22, 2011 the official results of “Terravino 2011” Mediterranean International Wine Challenge, the only International wine and spirits competition organized in Israel were announced on the gala dinner in Jerusalem where Georgian brands were awarded with one double Gold, nine Gold, six Silver and three special prizes. With the number of awards Georgia is on the third place among thirty participant countries.
Double Gold went to Georgian Brandy Eniseli of JSC Sarajishvili, which also received a special prize The Best Georgian Spirit. Gold medal and The Best Georgian Wine prize were swept by Chateau Mukhrani for its 2008 Goruli Mtsvane.
Gold prize winners are also winemakers Georgian Wine House, GWS, Chateau Mukhrani, JSC Sarajishvili, Kakhetian Traditional Winemaking.
Chateau Mukhrani, GWS, JSC Sarajishvili and Georgian Wine House are Silver prize winners as well together with companies Tbilvino and Shumi. Its an iteresting fact that Tbilvino has also received a special prize The Best Wine in the Price Category, which may be considred the most important achievement from commercial point of view for entry into a very competitive Israel market.


Terravino 2011 is one of the influential world-scale contests and takes part annually in Jerusalem, Israel under the patronage of the International Organization of Vine and Wine (O.I.V). The beverage degustation process in the contest is conducted by the group of experienced Sommeliers under the leadership of Professor Raoul Castelani. As the result of the huge efforts made by Georgian National Investment Agency it is the first year that Georgia has got the right to participate in the contest in the status of jury. In the contest held at the end of November Georgia was represented by the head of the standing degustation commission at Samtrest and a well-known Georgian oenologist Ana Godabrelidze.
In the range of O.I.V contests double gold is the first case for Georgia. The number of awards (19) received on Terravino is also an unprecedented result and exceeds the number of the awards gained from all the contests of O.I.V.
Before the samples of alcoholic beverages were sent, Export Support Service of Georgian National Investment Agency invited the beverage expert from Israel who selected Georgian wines and spirit beverages according to the contest criteria and the demands of Israeli market.


Success at Terravino 2011 opens the way for Georgian alcoholic beverage producers towards Israeli market which is one of the best export markets considering its level of the tourism industry development.


The gala dinner of December 22 in Jerusalem was dedicated to the results of the international wine and spirit beverage contest and was attended by the Georgian ambassador Mr. Vakhtang Jioshvili, the director of Georgian National Investment Agency – Ketevan Bochorishvili, the deputy director of the Ministry of Agriculture – Ia Janashia and the head of the standing degustation commission at Samtrest - Ana Godabrelidze.


In November Georgian beverages had a significant success in the Hong Kong international alcoholic beverage contest as well which brought Georgia seventeen prizes, including one Grand Prix. Georgian National Investment Agency sent 37 varieties of Georgian beverages to the Hong Kong contest and 39 to the Israeli one.