Georgian Beverages Sector Overview

 

Georgias Export Opportunities in Beverage Sector

 

• Wine
• Brandy and Spirits
• Beer
• Water & Mineral Water
• Soft Drinks, Lemonade
• Fruit Juice
• Tea

 

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Georgian Wine

 

HS Codes: 2204, 2205

Due to climate and soil characteristics, Georgia is divided into fi ve main wine producing regions: Kakheti, Kartli, Imereti, Racha-Lechkhumi and the Black Sea Subtropical Zone. Although no  liquid wine from the period has survived, scientists have now found and tested wine residues discovered on the inner surfaces of 8,000-year-old ceramic storage jars. Th ey call ceramic storage jars “kvevri” in Georgia, the country of about fi ve million, bridged between Europe and Asia, where wine is more of a cultural heritage rather than an alcoholic beverage.

 

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Georgian Brandy & Spirits


HS Code: 2208
 

Georgia is renowned for its high quality wines made of unique grape varieties and with various traditional technologies of making brandy and other wine distillations. There are specific types of Georgian grapes that are ideal for the spirits used in production of brandy: Tsitska, Tsolikauri, Rqatsiteli, Mtsvane, Chinuri. It has been proved that they are very similar to the French grapes that are used for the production of Cognac and therefore a high quality brandy is made of them.
 

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Beer

 

HS Code: 2203


Beer is a steadily growing segment in Georgia with high potential on both local and foreign markets. The taste and quality of Georgian water is the main distinguishing factor of Georgian beer as a premium product. Vast investments have been made thought the last two decades (Castel, Efes) in the sector and the main players of this segment include: Kazbegi JSC, Lomisi (Natakhtari Brewery) JSC and Castel - Georgia Ltd. The main export destination countries for Georgian beer are Azerbaijan, Armenia, Kazakhstan and Ukraine.

 

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Water and Mineral Water in Georgia


HS Code: 2201

 

Georgia is home to over 2000 mineral water springs, but there are only several types in commercial production. Georgian mineral waters have exceptional and interesting tastes - very different from French and Italian varieties. The most famous Georgian mineral waters are Borjomi and Nabeglavi, both are protected Geographic Indications, but there is a plethora of less well-known springs located in small towns and alongside roads throughout the country that is worth sampling.



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Soft Drinks, Lemonade

 

HS Code: 2202

 

Soft drinks are very popular in Georgia, and beverages are important part of Georgian culture and history. With genuine Georgian water taste, soft drinks are prepared using classic recipes and high technology. Georgian soft drinks with unforgettable taste and flavor meet all modern standards.

 

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Juice

 

HS Code: 2009

 

Oranges, apples, grapes and bananas are the most popular fruits in the world and the fi rst three
of these are grown in Georgia. Multitude of micro-climatic zones and favorable environment has
contributed to commercialization of fruit production in Georgia since early 1960s and it became a
signifi cant export product to the rest of the Soviet Union.

 

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Tea

 

HS Code: 0902

 

West Georgias humid sub-tropical climate and mineral rich soils contribute to original taste and high quality of Georgian tea this is where tea plantations are mainly spread. Tea leaves are picked 4-5 times per season, from May till October. Georgian tea can easily compete with that of India or Sri-Lanka due to savings on transportation when targeting western part of the world. It is believed to have unique taste, tender shots and special aroma and is especially good for blending with diff erent types of tea leaves. Georgian green tea stands out with very interesting strong taste. Main consumers of Georgian tea are former republics of the Soviet Union countries: Uzbekistan, Tajikistan and Ukraine. Exports are increasing in Germany, Poland, Holland, USA etc.

 

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